Today were going to talk about the first conversation you're
going to have with a very important person in all your online success, which is
your writer or copywriter. This is an addition to the SEO 101 series at our Charlotte SEO Blog and newsletter at Sellaholics.com.
First off, leave your writer alone as much as possible, there's a reason why they're the writer and you're not,
So the last thing you want to do is not allow a writer to be themselves and
show their personality in their work. Let them do their thing. But what needs to
be structured in the early stages of SEO is the keyword strategy and making
sure you blanket your keyword research into your writing and not repeat.
So, obviously compiling your keyword list is one of the
first things that you do, and be it through one of the many tools that you
normally use, that's fine. But one basic way that you can show them to do it,
is, simply come up with 3 or 4 starting points that you know apply to your
niche, that you know your customers will be searching for and go ask Google.
Using the suggested and related searches feature in google
is a great starting point to learn more about the right words to target in your
writing and inbound marketing campaigns. This is Google doing the work for you
and telling you what it find to be similar in content and theme to your
customers searches.
A Simple search for Charlotte SEO brings up combinations
that you may not have thought to incorporate Like:
·
charlotte seo company
·
charlotte seo services < variations
·
charlotte seo firm
·
web design charlotte
·
benefits of seo
·
search engine optimization services
·
seo proposal template
·
search engine marketing services
Almost reverse engineering in this way, just put it into the
Google search box, hit search, and then scroll down to the bottom of the page
and look at the suggested searches at the bottom. Google is telling you what it
thinks is synonymous with your search.
The key here is that Google has certified that all these
terms are synonymous to your main terms that you began with. The very same algorithm
that will calculate who is nearest these searches just assured you that these
are near to your goal terms.
So compile that into a text list and let's put that to work.
Be it something that your writer can check off from, you just want to make sure
they work it into their daily writing in a natural way, don't let it affect
their personality.
But these are the exact match phrases that are going to
matter to us, and these are what Google is telling us matches up with what our
customers are going to be searching, so let's try to include it. When you begin
a content marketing campaign with a list of 900 terms, 6 months later you can
have all of them as part of your writing with no loss in content quality.
How many of these common patterns and phrases would you have
never had a chance with by omitting them and not moving forward with a
structured plan.
Todd Kron
Charlotte SEO Blogger
